E-book: To Challenge or Not To Challenge?

Which buying situations call for a disruptive, insight-driven story? And when should you want to dial it back with a message that follows a much different—even opposite—approach?

Different moments in the customer lifecycle demand unique messages tailored to the situation. In our e-book, To Challenge or Not to Challenge, you’ll get surprising insights backed by original research to help you match your message to the buying moment.

Find out how to tell the most effective story for these critical situations:

  • Why Change – Show your prospects why they should change
  • Why You – Communicate what makes your solution unique and different
  • Why Stay – Defend your customer relationships from the competition
  • Why Evolve – Inspire customers to upgrade to new solutions

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