To turn a prospect into a customer, your marketing and sales messages need to be compelling enough to grab people’s interest and inspire action.

But what, specifically, should you include to make your messages more persuasive and motivating to potential buyers?

Get this checklist to find out.

With these three simple tips based on new behavioral research from B2B DecisionLabs and The Marketing Practice, you can:

• Show your prospects why they need to change—by the numbers.
• Use language that incites more urgency to act.
• Paint a more persuasive and convincing buying vision.