What Type of Personalization Drives the Greatest Desired Response?
Can one little word make that big of a difference in your marketing campaigns and sales messaging? Is there actually a law of diminishing returns in your personalization? Recent research shows that 98% of marketers believe personalization is important, but only 12% think they are doing it right.* So where is the disconnect?
Join Tim Riesterer, Chief Strategy Officer, Corporate Visions and Bernie Borges, CMO, Vengreso, as they share new research featuring results from a rigorous academic study and simulation that will help you confidently pick the right way to refer to your audience and get them to take immediate action.
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