When it comes to personalization, theories and opinions tend to run rampant, while data and facts seem to be in short supply.

But on this webinar replay, two self-proclaimed sales nerds—Jeremey Donovan, SVP of Sales Strategy and Operations at SalesLoft, and Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions—will inject some much-needed science into email personalization for marketing and sales.

You’ll get evidence-based answers for questions like:

• What kind of messaging works (and what doesn’t) during a pandemic?
• How do different personal pronouns impact response and reaction?
• What should come first, a question, or an insight?
• How personal is too personal, and what’s just right?

And more!