deliver more persuasive and memorable sales presentations
Your sales presentations need to be stimulating and engaging to hold your audience’s attention.
But that’s not all.
To influence your buyers’ choices, you also need to hold their focus, help them remember the information, and ultimately persuade them to act.
Recent neuroscience research from B2B DecisionLabs has provided a look inside the minds of your buyers, how they pay attention, what they remember, and what motivates them to take action. And in this checklist, you’ll get nine tactical tips collected from these neuroscience studies.
Use these science-backed techniques to:
- Focus attention – Guide people’s attention to the right information at the right time.
- Build memories – Get your audience to remember your message precisely.
- Influence decisions – Motivate your buyers with compelling content they can’t ignore.