Report: The Neuroscience of Credibility

the neuroscience of credibility

Your sellers’ ability to build credibility with buyers is critical—especially during virtual presentations.

Closing the deal often relies on your perceived credibility, which implies coming across as convincing and believable. Without credibility, your prospects and customers might feel skeptical as to whether your solution can effectively meet their business goals.

But how can your sellers establish credibility quickly in a virtual environment? What, specifically, can you do to ensure your virtual audiences perceive your sellers—and your message—as credible?

In this Inside the Buyer’s Brain report, you’ll discover insights from three neuroscience research studies conducted with hundreds of real B2B professionals.

Specifically, you’ll learn:

  • How the number of sellers who deliver your message (and their skills) influence your buyer’s experience.
  • How something as short-lived as speaker introductions can impact an entire sales pitch.
  • Why one of the most popular “best practice” techniques for establishing credibility doesn’t work, and what to do instead.

Get the Research

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