Report: The Neuroscience of Persuasive Sales Presentations

capture attention and influence decisions on virtual sales calls

When you’re trying to win attention from a business audience, your sales presentation needs to be stimulating and engaging enough to hold their attention.

But that’s not all.

Your goal isn’t just getting people’s attention—you also need to direct their focus, help them remember the information, and ultimately persuade them to act in your favor.

In this research report, you’ll get a look inside your buyer’s brain with insights from eight original neuroscience studies from Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and B2B DecisionLabs.

Using practical, science-based guidelines, you’ll learn how to:

  • Focus Attention – Guide people’s attention to the right information at the right time throughout your presentation.
  • Build Precise Memories – Get your audience to remember your message precisely (and not just get the gist).
  • Influence Decisions – Sync your buyers’ experiences during your presentation and promote consensus after the call.

Get the Research

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