For sellers who rely on email to pitch their solutions, the sheer volume of messages traveling through the inbox every day means finding creative ways to get decision-makers’ attention.

Given that most emails use just text and images, many sellers are using video to stand out.

Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence, there hasn’t been any rigorous research on its effectiveness…until now.

Based on new brain study research from Dr. Carmen Simon, this Emblaze (formerly B2B DecisionLabs) report provides science-backed answers to questions like:

• Will using video help your message stand out in the inbox?
• Does the brain react better to video-based emails compared to text?
• How do videos affect people’s attention, memory, and motivation to act?