Report: The Science of First Impressions

the science of first impressions

When you meet someone else for the first time, there are some widely agreed-upon habits that convey confidence and make a positive first impression: Holding a power posture, using explanatory gestures, making eye contact, and more.

But do selling skills like these matter in a virtual environment?

In a virtual meeting, your presence is already reduced to fit on your buyer’s screen. And if you share slides during your presentation, you appear 18x smaller on that screen.

If you appear smaller than a postage stamp, how much will your virtual presence affect your buyer’s experience?

It turns out, even small adjustments do make an impact.

In this report from Zoom and Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and B2B DecisionLabs, you’ll see how the slightest changes to your virtual delivery habits can affect your buyer’s attention, motivation, and memory of your message.

Specifically, you’ll see science-backed answers to these questions:

  • Should you sit or stand during virtual sales presentations?
  • How important is your choice to turn on your camera during virtual calls?
  • Does the chat box improve engagement and focus during introductory calls, or is it just distracting?

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