Research Brief: How Do Different Cultures Process Complex Information?

content without borders

With the growth of a global economy, conducting business across borders is inescapable, especially with the convenience of virtual platforms.

But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?

Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and B2B DecisionLabs, led this first-of-its-kind research study to learn how buyers from different countries process complex business content.

Get this research brief to find out:

  • Do buyers from different countries react to information differently in a virtual sales pitch?
  • Will your audience’s level of experience impact their understanding and memory?
  • What techniques can you apply to make your presentation more persuasive and memorable?

Get the Research

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