Research Brief: Your Buyer’s Brain on Zoom

the impact of animation and annotation during virtual presentations

Almost every sales conversation now happens in a virtual setting, where you no longer have the luxury of looking your audience in the eye and pulling them back in when you sense their attention is starting to wander.

Your slide deck is now at the center of the conversation. And many organizations are still struggling to keep their buyers focused and engaged during virtual sales presentations.

In a recent DecisionLabs survey of nearly 300 B2B companies, 60 percent said they believe adding movement—that is, animations and annotations—would improve their virtual presentations.

Companies suspect that adding movement could improve their virtual presentations. But will it? And what kind of movement is most effective? Those are the questions that Dr. Carmen Simon, Chief Science Officer at Corporate Visions and a lead researcher at DecisionLabs, set out to answer by studying how 44 people’s brains reacted to various kinds of movement during a technical business presentation.

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