When it comes to revenue growth, what separates the leaders from the laggards?

It’s not your products or services. In any category, many companies have similar offerings.

It’s not your people. There are talented people in every organization.

And it’s not your leadership. Most leaders are pretty good at setting and defining a growth strategy.

The real difference is the ability—or inability—to execute on that growth strategy. And the number one concern we hear from commercial leaders right now is uncertainty about their ability to execute.

This is borne out by research from Sales Benchmark Index, which found that only 45 percent of CEOs are confident in their team’s ability to execute on their growth strategy. That means that 55 percent— the majority—are not!

So how do you close that confidence gap?

The best approach to execution doesn’t rely on guesswork, theories, or so-called “best practices,” but rather on actual scientific research and testing. That means understanding how your buyers frame value and make choices—to purposefully align your growth plays, your growth levers, and your growth teams to match their decision-making process.

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E-books E-Book: Win the Retention Growth Play In this e-book, you’ll find science-backed techniques to win the retention growth play. Find out how to develop the messages, skills, and processes you need to reinforce your customer relationships and reduce churn.
E-books E-Book: Win the Margins Growth Play In this e-book, you’ll find science-backed techniques to win the margins growth play. Find out how to avoid unnecessary discounts, protect your margins, and win more profitable deals.
Webinars webinar: winning the retention growth play – reduce churn to capture revenue Your business depends on retaining customers. But are you doing anything proactive to keep them? Learn research-backed tips to reduce churn in this webinar.
Webinars webinar replay: winning the win-back Your former customers aren’t motivated by the same messages as existing customers. And they also aren’t quite new prospects. Research shows that if you use the wrong strategy, you reduce your chances of winning by up to 35 percent. In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you’ll get science-based principles and research-backed techniques to confidently win your win-backs growth play.
E-books E-book: Win the Expansion Growth Play In this e-book, you’ll find science-backed techniques to win the customer expansion growth play. Find out how to persuade your customers to buy more from you and strengthen your relationships.
Webinars Webinar Replay: Win the Margins Growth Play – Protect Your Profitability During Pricing Conversations Dealing with customers who don’t want to pay full price? Discover research-backed techniques to win tough negotiations and execute your margins growth play with confidence.
E-books E-book: Win the Acquisition Growth Play In this e-book, you’ll find science-backed techniques to win the customer acquisition growth play. Find out how to persuade your prospects that their current approach is inadequate, and that they need to make a change.
Webinars Webinar Replay: Win the Expansion Growth Play – Leveraging Relationships to Grow Revenue Selling to an existing customer seems like it should be easier. But if you don’t have the right strategy in place, these sales conversations can do more harm than good. Discover research-backed techniques to avoid common pitfalls and execute your customer expansion growth play with confidence.
Tools Checklist: Three Areas to Identify for Your Revenue Growth Strategy How do you make sure your revenue growth strategy execution plan isn't missing anything? Use the framework outlined in this checklist to examine your approach.