Most B2B pros believe buyers are more than halfway through the buying journey by the time they engage with a sales rep. But only a relatively small percentage of companies have changed their content strategy as a result of the shift. What’s more, the most impactful type of content is being used the least often—both before and after the marketing-sales lead handoff. Discover what steps you need to take with your content and messaging to tell a more impactful marketing and sales story.