how digital content drives decisions
Eighty percent of the B2B buying journey now takes place in digital and remote settings. That means your content and messages need to do a lot more heavy lifting.
Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to your sales reps, your content must be ready for the virtual stage.
In this session recording from B2B Marketing’s Ignite London 2021, Tim Riesterer, Chief Strategy Officer at Corporate Visions, reveals surprising research and practical application to make your content stand out while pushing the online buyer closer to a decision.
Watch this session and learn how to:
- Create precise memories with messages designed to stick in your buyers’ minds
- Differentiate from competitors with meaningful value stories that stand out
- Drive decisions with content that’s scientifically tested to spark action