For years, Sales Enablement has dutifully served as a sidekick to in-person, acquisition-focused sales conversations.
But that needs to change.
Today’s buyers do most of their research without engaging with Sales. When buyers do talk to your reps, those conversations happen remotely 75 percent of the time. And the bulk of company revenue now comes from existing customers.
In this e-book, you’ll discover four emerging imperatives affecting Sales Enablement in 2020 and beyond:
- Customer Success Emerges as a Growth Engine
- Remote Selling Replacing Face to Face
- Training Adapts to the Speed of Business
- Sales and Marketing Converge
Get our latest e-book and seize the opportunity to show your organization that you’ve surveyed the changes ahead and have a plan to address them before your competition.