How do you respond to conditions you can’t plan for?
Market changes, competitive moves, and global events appear almost instantly and evolve quickly. And your response needs to be equally fast and flexible so you can adapt and stay ahead.
Even strategic opportunities like product launches and expansion initiatives need to be tackled immediately. You can’t wait around while competitors catch up—you need to rally your team around the new initiative right now, in the moment, before you lose your edge.
Your training calendar? It’s not fast enough. When your revenue is on the line, you can’t wait six months or more to train and enable your organization. Responding to urgent threats and opportunities requires you to operate effectively in the moment. And that means completely rethinking how you train and enable your team.
Unfortunately, too many organizations plan their sales enablement with a “just-in-case” mindset. They lean on competency maps and learning paths to plot out an annual plan, only to scrap those initiatives and start from scratch when confronted with unexpected events or executive initiatives.
These urgent situations call for a faster, more flexible approach to training and enablement—one that doesn’t depend on a long-term, “just-in-case” plan. You need to rally your team with a winning message, skills training, and enablement content to respond quickly and effectively—just in time.
What Does Situational Sales Enablement Look Like?
Imagine if you could stand up the new initiatives you need, exactly when you need them most:
- Strategically aligned programs rolled out in days or weeks, not months or years.
- Tailored, needs-based training based on KPIs versus one-size-fits-all events.
- Contextual messaging for the moment as opposed to generic value propositions.
- Demonstrated proficiency (“fit for duty”) instead of spray-and-pray launches.
That’s why you need to think of sales enablement campaigns, not calendars. In this collection of science-backed resources, you’ll learn how to execute Situational Enablement at your company.