You might have your story down for when you’re trying to defeat the status quo. But what about when you are the status quo and you need to increase per-account value among customers that are already in the fold? This scenario demands a different kind of story, because in this case, a provocative message can actually set you back, potentially driving good customers into the arms of your competitors.
With Capture Value™ Messages, you’ll leverage tested and proven messaging frameworks to tell the most compelling customer retention story (“why stay?”) and the most effective story for convincing customers to pay more for your solutions (“why pay?”). Together, your messages will help you drive profitable growth throughout the life of your deals by renewing more customers and expanding the value of your accounts.