A recent industry survey from software provider Totango uncovered a surprising statistic: 60 percent of companies have lost accounts because they were unaware their key stakeholders and influencers were not aligned or had left the organization.
Most customer success managers get so focused on adoption, utilization, satisfaction, and problem resolution, they lose track of the metrics and goals that decision makers actually care about.
Managing these foundational elements of the customer relationship is important, but they shouldn’t come at the expense of helping your customers hit their higher-level strategic goals.
With Corporate Visions’ Conversation Skills for Customer Success, your customer success managers will learn a scientifically tested approach to mitigating churn, maintaining executive altitude, securing renewals, and increasing total contract value.
- Create Success skills: Align value with meaningful metrics early in the customer relationship.
- Elevate Success skills: Maintain executive engagement and access throughout the customer relationship.
- Expand Success skills: Master commercial conversations to keep and grow the customer relationship.