Do your value propositions sound like everyone else’s? The natural tendency is to create stories about your company and its products rather than messaging them from the customer’s perspective. It’s hard to break out of this trap on your own.
If you can’t, then you’ll unwittingly create messaging that puts you at parity with your competitors. You won’t give prospects a compelling reason to do anything different from the status quo, nor will you give them any reason to decide on your solution in the short-term (rather than defer it to later or never).
Customer Acquisition Messaging provides a unique approach to developing your messaging and distinct point of view that moves executives to action. Learn more in this solution brief.