The challenging/provocative messages you use in your customer expansion efforts are pushing away existing customers when you want to renew your partnership. That’s because customers are more likely to switch or shop around when presented with provocative messages at renewal time (rather than documented successes and reinforced Status Quo Bias).
The result? Customers want to look at all the options in the marketplace, leaving you to defend against new competitors that never should have been there in the first place.
Customer Expansion Messaging provides a unique approach to developing your renewal and expansion messages. Learn more in this solution brief.