Apologies that Increase Customer Loyalty: Customer Expansion Marketing and Sales Conference

A recording of the Apologies that Increase Customer Loyalty session from the 1st Annual Customer Expansion Marketing and Sales Conference presented by the International Journal of Sales Transformation and Corporate Visions in London.

Tim Riesterer and Doug Hutton from Corporate Visions, along with Dr. Nick Lee from Warwick Business School, talk about the tested, proven messaging approach for effectively handling the critical conversation with customers that comes along with the almost inevitable product or service failure. Discover the elements companies can use to create even greater customer satisfaction and loyalty following a problem compared with if the customer had never experienced an issue in the first place.

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