A recording of the Communicating Price Increases session from the 1st Annual Customer Expansion Marketing and Sales Conference presented by the International Journal of Sales Transformation and Corporate Visions in London.
Tim Riesterer and Doug Hutton from Corporate Visions, along with Dr. Nick Lee from Warwick Business School, talk about the best way to present and pass along a price increase as part of your growth strategy. See how companies are recapturing some of the margin they might have leaked during the original sales process, or make sure they get the premium needed to cover any product or service improvements.