Provocative messaging approaches can work wonders when you’re the outsider trying to defeat the status quo. But what about when you’re the insider trying to protect existing relationships and win renewal business? Does that same provocative approach still hold up?
Click here to learn more about the Challenger sales model – and when it’s the wrong sales approach.
Apparently not. New research from Corporate Visions found that using the same provocative messaging approach you might use to win new customers can actually backfire when it comes to winning renewals. Check out this video to get the key findings of the study.