Webinar: Crossing the Conversion Gap

As part of the Demand Gen Report Strategy and Planning Series, Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions and Patrick Flanigan Vice President, Sales Enablement, ADP look at the tricky hand-off between Demand Generation and Field Sales follow-up. It’s a typical failure point where many good leads go to die and conversion percentages languish. Unless your company has an aligned Sales Enablement program that connects the dots between Marketing and Sales to make sure your representatives are ready to convert that opportunity into real business. In this webcast you will learn about:

  • The three value selling conversations taking place in a buying cycle and how you can help
  • The coordination required between Marketing/Demand Generation and Sales/Sales Training to improve follow-up
  • The actual content tools, assets and job aids that match the customer conversations and selling tasks at-hand