MQLs, SALs, SQLs, SEO, ABM… everywhere marketers turn today, there’s a new way to track and analyze customer behavior. But while metrics and measures can tell you what buyers do, they can’t tell you why they do it.
That’s where another kind of science comes in: the science of decision making.
When you understand why prospects and customers make the decisions they make—and the questions they have at each stage of their decision journey—you’re better equipped to create the right marketing messages and content to influence those decisions. In this webinar, Leslie Talbot, VP of Customer & Commercial Excellence at Corporate Visions, will share real-world examples from clients who have implemented these techniques.
You’ll learn how to:
- Determine whether you need a message that disrupts the status quo or one that reinforces it
- Infuse your messages with the right elements for each decision along the customer lifecycle
- Develop, assess, and organize your content for maximum effectiveness