Consistent, predictable business growth—it’s one of the most persistent challenges marketing and sales leaders face. Tiffani Bova, former analyst and research fellow at Gartner, and now growth and innovation evangelist at Salesforce, has authored a new book that confronts this massive challenge head-on.
Called Growth IQ: Getting Smarter About the Choices that will Make or Break Your Business, it’s based on her observations about highly successful growth strategies across a wide array of top companies. The book has already become an Amazon #1 new release.
View the webcast as Tiffani joins Tim Riesterer, co-author of Conversations that Win the Complex Sale and The Three Value Conversations, to discuss the ten growth plans she outlines in her new book, plus how you can apply her conceptual model—context + combination + sequence—to drive the best growth path for your organization.