Use Buyer Enablement to Increase Sales Conversions

Buyers today don’t have the patience to decipher complex or vague sales messaging. If your buyer’s purchase experience is complicated or confusing, you risk losing them to competition, or they may just choose to stick with their status quo.

As someone involved in messaging about products, you’re in an ideal position to provide buyers with the right information at the right time in their decision journey, to make it simpler, easier, and faster for them to move from prospect to purchase. But to make it happen, you need to shift focus from sales enablement to buyer enablement.

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