Even though your recurring revenue hinges on this critical conversation, most organizations put little to no intentional effort into developing renewal messaging. Instead, they rely on the same provocative and disruptive messages that they use to win new business.
But despite the lack of differentiation, research shows that a customer renewal conversation requires an entirely different approach from a customer acquisition conversation. And using the wrong messaging in these moments could push your customers out the door and into the waiting arms of your competition.
In this webinar replay, Tim Riesterer, Chief Strategy Officer, walks through the psychological difference between a disruptive Why Change story and a reinforcing Why Stay story. You’ll also learn how to create your own renewal message using a research-backed framework.