If you base your conversations on what your prospects are telling you their needs are, you’re more likely to respond to those known needs with a set of expected capabilities.

Looking to up-skill your sellers with Power Messaging, giving them the techniques and skills to defeat the status quo (“why change?”) and distinguish your solutions (“why you?”). That training program—the skills, the concepts, the IP—is now called Create Value Skills. You can learn more about these status quo-busting training skills by visiting the Capture Value Skills solution page here.