Tackle your toughest revenue challenges with an evidence-based and science-backed approach that drives measurable results.
Learn about the evidence-based approach behind our solutions, and why every solution is backed by rigorous research.
Empower your revenue teams with the right resources when and where they need them, keeping your reps well-equipped to win.
Get to know our team of experts, innovators, and researchers dedicated to helping companies grow revenue.
Access world-class speakers who bring fresh insights and actionable strategies to your events.
Join a team that’s shaping the future of B2B revenue growth. Explore opportunities to grow, innovate, and make an impact.
See how top companies are overcoming their toughest revenue challenges to achieve lasting success.
Partner with us to share insights and strategies that empower B2B teams, and bring more value to your customers.
Access a library of original insights, expert advice, and tested tools to accelerate your revenue growth journey.
Stay ahead with the latest trends, tips, and insights from our team of thought leaders and practitioners.
Join live events and webinars where our experts dive deep into research, tactics, and more.
Catch up on the latest company updates and announcements.
Learn about our must-read books, packed with research and techniques to reshape how you approach B2B revenue growth.
Empower your team to win more deals, expand existing accounts, and retain loyal customers.
Equip your revenue teams with the essential skills they need to engage, persuade, and close—built on science-backed techniques and tailored to today’s B2B buyers.
Get inside your buyer’s head with actionable feedback that reveals what’s working, what’s not, and how to improve your win rates with data-driven clarity.
TruVoice 90-day Lookback
Analyze your last 90 days of opportunities in TruVoice to diagnose your team’s unique win rate issues.
Process and Leadership
Drive results by aligning leadership and process, so your revenue teams can operate with precision, purpose, and a clear path to success.
Sales Coaching
Turn good sellers into great sellers with targeted coaching that sharpens skills, boosts confidence, and closes performance gaps.
Messaging and Content
Create messages that resonate and content that converts. Stand out with clear, compelling stories that speak directly to your buyers’ needs and motivations.

Competitive Analysis

Understand what your competitors are doing to adapt and how you can stay ahead with competitive intelligence and battlecards powered by your buyer feedback.

TruVoice screenshot displaying corporate insights enablement and competitors. It includes various text sections with information on companies, revenue, wins, losses, and pricing positions.
TruVoice screenshot displaying a dashboard with information about opportunities, sales reps, competitors, pricing positions, buyer roles, losses, winnable and unwinnable deals, financial figures, interviews, surveys, weaknesses, strengths, and dates of various events. The content seems to focus on sales-related data and strategies within a specific timeframe.

What Is Competitive Analysis?

With Competitive Analysis from TruVoice, you get a better understanding of your buyers’ true perception of your competitors. Discover your strengths and weaknesses against each competitor and get actionable insights to prepare your reps to combat competitive claims

Level Up with Competitive Intelligence

Uncover your buyer’s true perception of your competitors, discover your strengths and weaknesses, and empower reps to combat competitive claims.

Competitive Analysis empowers all revenue drivers including:

Marketing Strategy
Understand how your solution meets buyer needs in comparison to your competitors. Improve market positioning and better differentiate your offering.
Sales Enablement
Empower your reps with competitive data and tools, like battle cards, to help reps speak confidently to competitor claims and better differentiate your solution.
Business Strategy
Executives can learn from competitive insights to make high-level, data-driven business decisions and know where to focus budget and resources.
Product Development
Discover how your product compares to competitors in your market. Determine the value of features and build a product roadmap that keeps you ahead.

Automated Sales Battle Cards

Many reps don’t have the insights or technical knowledge to speak confidently to competitive claims and effectively differentiate their solution.

TruVoice competitive Battle Cards empower reps to understand your buyer’s true perception of your  competitors.

TruVoice battle cards showing information about deals. It includes details such as number of wins and losses, amounts involved, and the last seen status of two deals named "Undisclosed" and "Challenger."
TruVoice battle card showing information about 6 deals in an application. It includes details such as the Challenger, wins and losses, amounts, and mutual losses. Additionally, it mentions the last seen activity related to a subscription renewal.

Competitive Price Position

Understand where your solution is priced compared to competitors in your market.

Determine how price affects your opportunity outcomes and uncover potential internal biases around how price impacts close rates.

See insights around how can you win at a higher price and learn how to show the value of your solution so well that price becomes less of a decision driver for your buyer.

Competitor-Specific Sales Coaching

Uncover each rep’s strenghts and weaknesses when it comes to competitive deals. Utilize insights to personalize sales coaching sessions and help reps speak confidently, differentiate your solution, and demonstrate value during competitive deals. Help each rep uncover their unique path to winning eliminate bias around why reps win and lose against competitors.

TruVoice battle card summary including weakness, and strength. The content includes information about pricing positions, win and loss percentages, and last seen activities.

Ready to See Your Standing in the Market?

Analyze your last 90 days of opportunities in TruVoice to see how your buyers think about you compared to your top competitors.