Sirius Decisions asked hundreds of sales managers at B2B companies….what’s the #1 reason why salespeople don’t make quota?
The answer: salespeople fail to articulate value.
It’s not lack of leads, CRM systems, training, products or processes that are keeping your salespeople from selling, it’s their inability to engage customers and have value conversations.
But don’t despair. This webcast will teach you how to enable your salespeople to:
• Motivate buyers to loosen the status quo and differentiate you from the competition,
• Justify the business case and budget to the highest level decision-maker, and
• Maximize deal size and margins.