Sales Value Proposition: How to Build and Deliver a Powerful SVP

Your sales value proposition, or SVP, is a powerful messaging tool for communicating the unique value of the solution you’re selling. Unfortunately, most value propositions in sales fall short of delivering on that promise. According to research by SiriusDecisions, only 10 percent of executives think sales calls provide enough value to warrant the time they spent … Continue reading Sales Value Proposition: How to Build and Deliver a Powerful SVP