Download the Slide Deck: Use Buyer Enablement to Increase Sales Conversions
Buyers today don’t have the patience to decipher complex or vague sales messaging. If your buyer’s purchase experience is complicated or confusing, you risk losing them to competition, or they may just choose to stick with their status quo.
As someone involved in messaging about products, you’re in an ideal position to provide buyers with the right information at the right time in their decision journey, to make it simpler, easier, and faster for them to move from prospect to purchase. But to make it happen, you need to shift focus from sales enablement to buyer enablement.
Watch the replay to gain a wealth of actionable insights and helpful resources for putting buyer enablement into action for your organization. Tim Riesterer, Chief Strategy Officer at Corporate Visions, will join presenters Michele Buckley, Research Director at Gartner, and Rowan Noronha, Head of Product Marketing at Cognizant.