3 tips to take back your sales conversations

By Tim Riesterer, Chief Strategy Officer

May 16, 2014

Hostile. That’s what describes the environment your sales team faces today.

Buyers take advantage of their dramatically increased leverage to demand more concessions and lower prices. And most sales methodologies and typical approaches to preparing for sales conversations may actually be counterproductive to your cause.

Watch this video to learn three tactics to empower your salespeople to change the conversation away from price and back to value where it belongs.