3 tips to take back your sales conversations

Hostile. That’s what describes the environment your sales team faces today.

Buyers take advantage of their dramatically increased leverage to demand more concessions and lower prices. And most sales methodologies and typical approaches to preparing for sales conversations may actually be counterproductive to your cause.

Watch this video to learn three tactics to empower your salespeople to change the conversation away from price and back to value where it belongs.


Tim Riesterer

Tim Riesterer

Chief Strategy Officer

Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books, “Customer Message Management”, “Conversations that Win the Complex Sale”, “Three Value Conversations”, and "The Expansion Sale", focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals. As chief strategy and research officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, content and training company.

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