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3 Science-Backed Techniques to Hold Your Audience’s Attention on Zoom

1 year ago

Virtual sales meetings are here to stay, but there is still a collective concern about sustaining people’s attention in virtual…

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Should You Whiteboard in a Virtual Sales Meeting?

1 year ago

PowerPoint or whiteboard? Which presentation method should you choose? This article covers the pros and cons of whiteboarding vs. PowerPoint…

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How to Make a Hybrid Sales Approach Work for You

1 year ago

Research-backed ways to improve your chances of maintaining a successful hybrid sales approach now, and in the future.

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Customer Success: The Unsung Hero in Your Commercial Conversations

2 years ago

Your customer success managers' proximity to the customer gives them the unique ability to identify strategic needs and opportunities before…

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Create Urgency and Action in High Velocity Sales Using Decision Science

2 years ago

High-velocity sales conversations require a distinct set of persuasive selling techniques that facilitate faster, more favorable buying decisions. Here are four…

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What Is Status Quo Bias in Sales and Marketing?

3 years ago

What Is Status Quo Bias? Status Quo Bias is defined as a person’s innate preference for not doing something different…

  • Marketing & Sales Messaging

How to Create a Unique Value Proposition in a Crowded Market

3 years ago

In well-defined categories, many companies can solve the same problems with similar capabilities and pricing. So what does it take…

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10 Surprisingly Effective Sales Techniques, Backed by Research

3 years ago

These 20 selling tips and techniques are proven to help you in all areas of your sales strategy, including prospecting,…

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How to Measure Results that Decision Makers Care About

3 years ago

Your customer stakeholders invested in your solution because they believed you would make a meaningful contribution toward their strategic business…