Marketing, sales, and training programs that use decision science—not “best practices”—result in more customer conversations that win and more profitable business.

Many organizations try to mold salespeople into a single “type” or apply one messaging approach to every selling scenario.

But research shows that to appeal to the way buyers perceive value in the three highest impact moments of truth in the buyer’s journey, you need specific messages, content, and skills backed by science. That’s exactly what you get with the sales training and marketing programs from Corporate Visions.