Online sales training based on calendars and catalogs is designed to get reps skills that may or may not be relevant to their most urgent opportunities. This is the basis of “just in case” training. What this programmatic approach isn’t designed to do is give salespeople the exact skills they need to tackle their most critical challenges, exactly when they need them.
The latter is the just-in-time approach to sales training, and it’s essential to standing up flexible, customized training plans that get your reps fluent, fast, on the acute challenges in front of them now. This situational approach is a much-needed response to the training needs of today. After all, your business problems, initiatives and opportunities don’t fall neatly on a calendar. So why should your sales training? What’s needed today is a more flexible “inline approach” designed to spot challenges as they arise and meet those challenges head on, with situationally relevant messaging, content and skills.
This is about solving problems on a just-in-time basis, not scheduling programs on a just-in-case one. The inline approach to training is covered in full in this eBook—From Offline to Online to Inline Learning. Learn how to re-imagine skills training as a situational experience that gives sales reps the exact skills they need, exactly when they need them.
Metrics found easily in win-loss and voice of the customer programs can show how you're…
Companies often assume that NPS and customer satisfaction scores equal renewal intention, but that's not…
Win-loss is often regarded as a marketing initiative, but its influence extends far beyond. Find…
Instead of pushing content, empower sellers to pull value from your sales kickoff. Use growth…
Use your annual sales kickoff to set your team up for success. Learn six impactful…
Insight selling is sharing relevant and interesting information with a buyer as part of your…