Webinar

Bridging Clinical Expertise and Storytelling

Learn how to use stories for more successful medical device sales.
Doug Hutton
Doug Hutton

EVP Customer Experience
Corporate Visions

Barry Jass
Barry Jass

Senior Director of Global Training Operation
Medtronic

In medical device sales, every conversation counts. Imagine your sales team stepping into a meeting with a busy physician or a high-stakes procurement committee. They need more than just facts—they need stories that resonate, that simplify the complex, and that build trust in seconds. It’s not just about selling a product; it’s about understanding the needs of healthcare professionals to share stories that illuminate how your solutions truly make a difference.  But how do you help your team master this balance between clinical depth and the art of storytelling in sales?  Join Doug Hutton, EVP of Customer Experience at Corporate Visions, and Barry Jass, Senior Director of Global Training Operations at Medtronic, as they explore how to bridge the gap between clinical expertise and sales effectiveness. They’ll share strategies that empower your team to turn technical knowledge into engaging stories that create stronger connections with healthcare professionals.  What You’ll Learn: 

  • Integrated Sales Strategies: Uncover how to blend clinical expertise with effective storytelling techniques for both consultative and transactional selling.
  • Balanced Training Approach: Equip your team not just with knowledge, but with stories that make their conversations more impactful and memorable.
  • On-Demand Training Solutions: Discover how to offer flexible, situational training content that helps your team continuously refine their storytelling skills alongside their technical knowledge.  

Leave this session with insights and tools to help your team craft stories that stick, deepen relationships, and ultimately drive revenue growth in the competitive medical device market.

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You’re On Your Way

Now that you have the framework, put it into action. Pick one area of your strategy and give it the just-in-time treatment—your sellers will thank you.

Bridging Clinical Expertise and Storytelling

Learn how to use stories for more successful medical device sales.

In medical device sales, every conversation counts. Imagine your sales team stepping into a meeting with a busy physician or a high-stakes procurement committee. They need more than just facts—they need stories that resonate, that simplify the complex, and that build trust in seconds. It’s not just about selling a product; it’s about understanding the needs of healthcare professionals to share stories that illuminate how your solutions truly make a difference.  But how do you help your team master this balance between clinical depth and the art of storytelling in sales?  Join Doug Hutton, EVP of Customer Experience at Corporate Visions, and Barry Jass, Senior Director of Global Training Operations at Medtronic, as they explore how to bridge the gap between clinical expertise and sales effectiveness. They’ll share strategies that empower your team to turn technical knowledge into engaging stories that create stronger connections with healthcare professionals.  What You’ll Learn: 

  • Integrated Sales Strategies: Uncover how to blend clinical expertise with effective storytelling techniques for both consultative and transactional selling.
  • Balanced Training Approach: Equip your team not just with knowledge, but with stories that make their conversations more impactful and memorable.
  • On-Demand Training Solutions: Discover how to offer flexible, situational training content that helps your team continuously refine their storytelling skills alongside their technical knowledge.  

Leave this session with insights and tools to help your team craft stories that stick, deepen relationships, and ultimately drive revenue growth in the competitive medical device market.