There is a disconnect between the marketing messages that secured a first meeting – and the conversation your sales reps are having at that critical moment of hand-off. This is no small problem.
In a recent Corporate Visions survey, nearly two thirds of sales and marketing executives identified the customer conversation as the most important factor in creating competitive differentiation. In fact, they ranked the customer conversation 20 percentage points higher than product quality and innovation for creating that differentiation.
B2B organizations around the globe are turning to Corporate Visions for help in uniting marketing and sales. Our Conversation System equips your people with the messages , content , and skills they need to deliver consistent, differentiated, winning customer conversations.
Learn why and what you can do about it. Watch our Point of View whiteboard video: