customer acquisition is not the same as
customer expansion

The Very Best Sales Books to Learn the Science of Selling

Deep-dive into the science of selling and customer conversations with these award-winning sales books from Corporate Visions.

the expansion sale


Four Must-Win Conversations to Keep and Grow Your Customers

The Expansion Sale reveals new research that shows how the buying psychology of existing customers differs from that of new customers, and provides clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

the three value conversations


How to Create, Elevate, and Capture Customer Value at Every Stage of the Long Lead Sale

The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.

conversations that win the complex sale


Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals

In Conversations That Win The Complex Sale, you will learn a proven methodology for engaging your client through compelling storytelling that ensures you stand out at every touch point in the sales process.

impossible to ignore


Creating Memorable Content to Influence Decisions

Audiences forget up to 90 percent of what you communicate after 48 hours. How can your prospects and customers decide to act on your message if they only remember a tenth of it? And how will you stay on their minds long enough to spark the action you need? Drawing on the latest research in neuroscience and cognitive psychology, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, reveals how to avoid the hazards of random recall and make your content Impossible to Ignore.