The Emblazers Podcast Ep. 8: From Cold Calls to Warm Connections with Kelly Lichtenberger

Are you ready for a masterclass in emotional intelligence (or as we’ll lovingly call it, EQ)? Episode 8 of The Emblazers Podcast is here, and trust ya girl, you’re going to want to grab a notebook—or at least keep one handy while sipping coffee and soaking it all in. 

This week, we chatted with Kelly Lichtenberger, Global VP of Sales Development at HiBob, and she’s lighting up the conversation faster than your inbox post-holiday weekend. 

Guest Spotlight and Episode Vibes

We’re diving into the magic of emotional intelligence in sales, folks. While ChatGPT might write you a catchy subject line, Kelly is here to remind us that human connection is what seals the deal.  

She’s the author of Prospect Like a Girl (men, don’t run away—it’s not what you think), where she champions EQ over AI. And the stats don’t lie: women outperform men in sales by 11 percent—a stat that had Tim both inspired and maybe just slightly jealous. 

5-Star Sales Secrets

1. Emotional Intelligence > Artificial Intelligence AI might know what industry jargon to sprinkle into an email, but let’s not forget: bots can’t actively listen. Kelly breaks it down: genuine listening—the kind where you’re “interested, not interesting”—is what separates order takers from deal makers. Oh, and active listening isn’t just a sales hack, it’s a life hack. Scribble that one down. 
2. Objection Handling Made Easy (“That’s Exactly Why I’m Calling”) Ever panicked mid-call when a prospect throws a curveball? Kelly’s go-to move is the verbal version of a mic drop: “That’s exactly why I’m calling.” It gives you a beat to regroup and flips the script in your favor. Simple? Yes. Genius? Also yes. 
3. Women in Sales Have a Secret Advantage What is it? Confidence—or sometimes lack thereof. Kelly explains how women’s tendency to ask more questions and deeply listen gives them an edge. Prospect Like a Girl is about channeling empathy and curiosity to build relationships and close deals. Tim, always a champion of lifelong learning, shared that his daughters have been some of his greatest teachers when it comes to empathy and communication (shout-out to the girl dads). 
4. Video Content Is Your New Best Friend Your prospects’ inboxes are crying for mercy. To mix things up, Kelly suggests using personalized videos that pop in someone’s inbox like a message from a friend. And yes, it’s OK to have fun with it—think TikTok meets B2B prospecting, minus the dance moves. (Unless you’re really confident, in which case, go off, sis.) 

End Matter (It Really Matters)

If you’re a BDR, SDR, or just someone who wants to sell more like a human (and with less desperation), this episode will leave you with actionable tips and endless inspiration.  

Watch the Episode

What Are You Waiting For?

Tune in, take notes, and save that “I don’t know what to say” excuse for your next therapy session.  

• YouTube 

• Spotify 

• Apple Podcasts 

And if you like what you heard, you know the drill: subscribe, rate, review, and share… or just send it to that one colleague who really needs help handling objections. We all know one.

Also, because I know you like living on the edge, it’s not too late to snag a ticket to Emblaze Revenue Summit, happening April 15-17 in Denver. Do it—you know you want to. 

Catch you next week, Emblazers!