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four changes transforming b2b sales enablement Articles The Four Forever Changes Transforming B2B Sales Enablement You can choose to jump on these changes and charge toward the new reality of selling. Or, you can hold back and be told to address these issues to catch up with your competition. Whatever choice you make, this article presents a glimpse into your future. December 29, 2020 | Tim Riesterer
sales kickoff meeting themes Articles Six Themes to Make Your 2021 Sales Kickoff the Best Yet Use these sales kickoff themes to prepare your team for the new ways of selling in 2021. Go ahead; ask the question. "How are we going to move our 2021 sales kickoff online?" Past kickoff conversations focused on event space, food, entertainment, travel, and hotel arrangements. This year you're probably thinking about hosting and video conferencing platforms to connect your remote… November 24, 2020 | Eric Nitschke
three ways to tell marketing stories Articles How to Tell Remarkable Marketing Stories That Drive Action Everyone recognizes the value of storytelling in business. But most marketing stories don’t move the audience to make buying decisions. Here are three science-backed ways to make your marketing stories more engaging, memorable, and persuasive. November 19, 2020 | Leslie Talbot
make your marketing visuals memorable Articles Marketing Visuals: Can Your Audience See the Difference? Your audience is looking at your content to inform their buying decisions. But how will they remember your message if it looks the same as most other content they see? October 22, 2020 | Leslie Talbot
defeat the status quo by introducing unconsidered needs Articles Defeat Your Prospect’s Status Quo with Unconsidered Needs When acquiring new customers, salespeople assume their prospects will ultimately decide between their solution or a competitor’s solution. But the truth is, 60-80% of deals end in “no decision.” Prospects don’t see a compelling enough reason to change from their current situation, so they decide to do nothing at all. October 8, 2020 | Tim Riesterer
science of memorable marketing content Articles The Science of Unforgettable Marketing Content People act on what they remember, not what they forget. So, if you want your marketing content to inspire action, it must be memorable. This article dives into new scientific research that shows you how to make your content impossible to ignore. October 1, 2020 | Leslie Talbot
how to create an effective marketing message Articles How to Create a Consistently Effective Marketing Message An effective marketing message should do more than make a good first impression. To influence buying decisions, your message needs to make a lasting impression. The most effective marketing message connects to your buyer’s situation and their motivations within that situation. September 22, 2020 | Leslie Talbot
Articles Why is Most B2B Marketing So Forgettable? Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. That means the messages and assets you create must stick in your buyer’s mind long enough to influence their purchase decision. Unfortunately, most marketers don’t believe their content is memorable or actionable. August 13, 2020 | Leslie Talbot
Articles Marketing is Moving Further Down the Sales Funnel Digital content and changing buyer preferences continue to push the role of marketing further down the sales funnel. It’s no longer enough to drive awareness or interest—you are now in the business of influencing buying decisions. But how do you influence those decisions with your marketing? August 6, 2020 | Leslie Talbot

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Buyer Psychology
Customer Acquisition
Customer Expansion
Executive Conversations
Memorable Marketing
Messaging
Personalization
Remote Selling
Sales Enablement
Sales Kickoffs
Situational Enablement
Virtual Training