Customer Experience Analysis That Fuels Growth

You’re not running a CX program to collect compliments. You need to protect renewals, accelerate expansion, and guide roadmap and messaging decisions.

With TruVoice, you’ll get structured, role-specific feedback—so you can diagnose what’s working, what’s not, and what’s next.

Most Customer Experience Programs
Don’t Drive Growth

If your customer experience program hinges on annual surveys or vague NPS benchmarks, you’re flying blind when it comes to actual account health. In fact, there’s only a 54 percent correlation between NPS and retention likelihood. Generic metrics might give you a “sentiment score,” but they don’t reveal what’s really driving satisfaction, frustration, or churn.

Get Feedback to Fuel Smarter GTM Decisions

With TruVoice, you get structured, scalable customer feedback that shows what’s working (and what isn’t) across the full customer lifecycle: 

  • Which product features are delivering value—and which ones aren’t
  • Where buyer expectations are being met or missed
  • Early indicators of churn and expansion opportunities
  • How your messaging, packaging, and roadmap align with customer needs 

Beyond basic satisfaction scores, you’ll see the complete story behind your customer experience.

Put Customer Insights to Work Across the Business

Customer feedback shouldn’t sit in a spreadsheet. With TruVoice, every insight you capture can be used to improve product fit, sharpen your story, and protect at-risk accounts.

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Capture Every Voice

Get feedback from your full customer basenot just the most vocal accounts—and use that data to drive executive decisions and strategic planning.

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Inform Product and Roadmap

Find out what customers value, what they ignore, and what’s creating friction. Use those insights to de-risk product bets and prioritize features that move accounts forward.

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Sharpen Your Messaging

Learn where your positioning holds up and where it falls flat. Feed validated language and buyer sentiment back into your GTM content and campaigns.

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Monitor Account Health

Keep a pulse on how customers feel about your value delivery, so you can intervene or upsell at the right time, before it’s too late.

Real Results

“Using these insights, we retained a $1.5 billion account and strengthened a 20-year customer relationship.”
Global Fortune 500 pharmaceutical distribution company

Move Beyond Moment-in-Time Metrics

Annual surveys offer a backward-looking snapshot. By the time you spot a problem, it’s already too late. 

With TruVoice, you collect feedback at journey-critical moments—helping you act early, respond meaningfully, and close the loop in ways that impact retention, expansion, and advocacy.  

Want more useful feedback? 

How It Works

1
Map the Right Moments
Pinpoint the high-impact milestones where feedback matters most—onboarding, adoption, renewals, and the moments where expectations shift or success starts to slip.
2
Automate the Process
Set surveys to trigger automatically at those key moments, tailored by customer role and lifecycle stage—so you get consistent feedback without adding manual work.
3
Make Insight Operational
Pipe customer feedback into your existing tech stack, so insights don’t get buried—and roadmap, messaging, and retention plays all stay aligned with what customers want and need.
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Before TruVoice, we didn’t really have a single source of truth when it came to win-loss data. We were relying on more anecdotal pieces gathered across our email, Slack, and other channels. So that was quite a challenge.

Allen Garza
Product Marketing Manager
Learning Pool

Get the Most Out of Your Feedback with These Resources

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Predicting and Preventing Churn - Winsight document over a light cyan background
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Ready for the Upsell? - Winsight cover over a dark orange background
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Common Questions About Customer Experience Analysis

A: Those metrics give you a score. But only 54 percent of NPS scores correlate with actual retention likelihood. With TruVoice, you get real feedback from real customers that explains what the numbers can’t. It’s about context, not just a sentiment score.

A: Feedback is collected through role-specific surveys triggered at key journey moments. It’s fully automated and tailored by product line, segment, and lifecycle stage.

A: You’ll see what’s driving retention and expansion, where customer expectations are missed, how value is perceived, and how your product and message are performing across the lifecycle.

A: Yes. TruVoice is flexible—questions, timing, and delivery can be aligned to your specific GTM motion, product lines, or buyer personas.

A: You’ll start seeing actionable feedback as soon as responses come in. Most teams identify key trends within 30–60 days.

A: Because feedback is structured and segmentable, you can identify feature gaps, packaging issues, and buyer language that influence your go-to-market efforts directly.

Get More from Your Buyer Feedback

Customer Experience Analysis is just one way you can inform your strategy. Explore additional insights you can gain with TruVoice.

Build a Smarter Customer Feedback Program

Let’s help you understand what your customers actually need.