Use churn analysis from TruVoice to uncover the moments, messages, and perceptions that push customers away—and learn how to prevent churn across marketing, sales, product, and customer experience.
Most churn analysis relies on internal metrics like NPS or CSAT. But NPS only predict renewals 54 percent of the time.
The problem is those metrics only tell part of the story—they tell you what happened, not why. Without insight into why customers don’t renew, you can’t fix what actually causes churn in the first place.
With TruVoice, you get insights straight from the source—your buyers—to uncover the exact moments where expectations weren’t met, value wasn’t felt, or competitors gained an edge. It’s the kind of feedback you can’t get from survey scores or CRM notes.
Value gaps are the biggest driver of churn—and they don’t always show up in support tickets or survey scores. With direct customer feedback, you’ll know when your story lost credibility, or when promised outcomes failed to materialize.
Churn often stems from quiet friction—features that feel clunky, integrations that fall short, or functionality that no longer matches customer needs. With TruVoice, you’ll understand if your product still aligns with evolving customer needs.
Renewal conversations can either reinforce confidence or raise new doubts. With direct customer feedback, you’ll uncover how well your team performed, and where the experience opened the door to churn.
Sometimes churn isn’t about dissatisfaction. With direct buyer insights, you’ll see how competitors positioned against you, what resonated in their pitch, and why your differentiation fell flat when it mattered most.
Customer insight isn’t the end goal. It’s the starting point for smarter messaging, stronger positioning, and more confident renewal conversations.
Use churn feedback to influence what comes next, not just explain what happened.
Want to see how it works?
“Before TruVoice, we didn’t really have a single source of truth when it came to win-loss data. We were relying on more anecdotal pieces gathered across our email, Slack, and other channels. So that was quite a challenge.”
Allen Garza
Product Marketing Manager
Learning Pool
A: Customer experience metrics are helpful, but they don’t tell you why customers choose to leave. Churn analysis reveals the actual decision drivers behind renewals and cancellations, straight from the people who made the call.
A: Yes! Surveys and interview guides are tailored to your buyers, renewal types, product lines, and strategic priorities. So you get insight that’s relevant, not generic.
A: As soon as your program is live, you’ll receive customer feedback right after they submit a response. That includes deal-level insights and trend patterns you can act on in real time.
A: You can’t fix what you don’t measure. By uncovering what really drives churn, you can address the root causes—like messaging gaps, product friction, or the service experience—before your next renewal is at risk.
A: Definitely. Churn analysis surfaces what customers still want, where expansion value is missing, and how to strengthen your value story for growth.
Churn analysis is just one way you can inform your strategy. Explore additional insights you can gain with TruVoice.
Collect automatic feedback to understand the full story behind every every won, lost, or no-decision deal.
Track which seller behaviors drive wins and which lead to losses, then coach sellers based on skills gaps.
Go beyond NPS and learn why customers stay, leave, or expand—directly from their post-sale feedback.
Let’s build your churn analysis program and start capturing insight that keeps customers around.
