Your customers already chose you once. But staying top of mind—and at the top of the budget—requires different kinds of conversations. With the right training, your team can drive adoption, win more renewals, and find growth in every account.
Too often, customer-facing teams treat existing accounts like new prospects—repeating the same “Why You” pitch buyers heard the first time around. But renewal and expansion decisions hinge on a different buying psychology.
If your sellers don’t deliver? Missed targets. Lost opportunities. And painful churn.
Sales and service teams need to influence how your customers think about the partnership, their progress, and your value. That means learning how to:
Our retention and expansion training programs are grounded in buyer psychology, backed by original research, and designed to win every moment in the post-sale customer journey.
Define success metrics at multiple levels
Accelerate change and adoption
Demonstrate promised value
Deliver a price increase message with confidence
Position upsells as low-risk, high-impact progress
Run business reviews that spark fresh opportunities
Align stakeholder agendas and navigate internal politics
Use visual storytelling to communicate impact
Respond to service failures in a way that restores trust
Your sellers don’t need more polite check-ins. They need the skills to own the critical conversations that determine whether a customer stays, grows, or leaves. That’s what this training delivers.
Ready to equip your team to keep and grow accounts?
Flexible, focused, and built for impact. Your sellers learn at their own pace—then put new skills into practice with challenge assignments and expert coaching that drives performance.
Live, interactive sessions that bring learning to life. Your team joins expert-led virtual workshops designed around real sales opportunities, so training is immediately actionable.
Transformative live workshops that sellers won’t forget. Expert facilitators lead lively, hands-on sessions where your sellers learn new skills, get live practice and feedback, build peer connection, and leave ready to win.
Just-in-time coaching to sharpen skills after every deal. Give every seller a personalized development path, based on performance feedback from real buyers, to sharpen their skills.
“There was a moment when the entire room went silent…We realized that all we’d been doing was sending out a customer acquisition message, inadvertently teaching our customers to leave us because we weren’t giving them a retention or an expansion message. It was a shocking moment for all of us to realize it’s not just about acquisition.”
Lori Tan
Senior Director, Revenue Director of Commercial Enablement
Synthego
A: No. These skills apply to anyone having customer conversations—CS, account managers, renewal teams, and more. If they influence retention or growth, this training is relevant.
A: Most training is theoretical. Ours is grounded in Decision Science and built for real buyer behavior. Reps learn it, use it in live deals, and get coached to reinforce it.
A: In most cases, our skills integrate with your current process and tools—so you get more from what’s already in place without starting over.
A: You’ll define measurable outcomes—like retention, expansion activity, and executive engagement—from the start. We’ll help track impact and tie results to behavior change.
A: Yes. Our training adapts to different roles, geographies, and experience levels. It’s modular and scalable—whether you’re upskilling new hires or coaching seasoned teams.
A: We pair every skill with tools, coaching guidance, and just-in-time prompts—so it becomes habit, not theory. You’ll also get resources to embed it in your messaging and content.
Expansion is just one part of your team’s performance puzzle. Explore additional skill areas designed to win every commercial conversation.
Break through buyer indecision and win more new logos.
Equip sellers to confidently connect with senior decision-makers in high-stakes deals.
Train sellers to challenge surface-level thinking and uncover your buyers’ real problems.
Give reps the tools to manage margin pressure and close without compromising value.
Train your team to show up with clarity and impact across digital, hybrid, and remote channels.
Let’s match the right training options to your team’s goals.
