Make a Case for Change

Forty percent of deals stall out not because your solution isn’t strong—but because prospects see no reason to move from what they already know. 

They’ve adapted, found workarounds, and convinced themselves that “good enough” is safe. 

The real cause of stalled and no-decision deals is your prospect’s attachment to their current way of doing things. To win, you need to shake their confidence in the status quo and give them a new vision for what’s possible. 

In this checklist, you’ll see how to: 

• Uncover the hidden problems and risks your prospects don’t talk about—and your competitors ignore
• Introduce Unconsidered Needs that reframe your buyer’s perspective, making your solution urgent and necessary
• Create a compelling vision for change with clear contrast, quantified risk, and concrete steps toward a better future

Stop letting “no decision” be your biggest competitor. Get this checklist and start building the case for change your buyers can’t ignore.