OUR APPROACH

Our Research Methodology

Our research methodology combines buyer decision analysis, behavioral research, neuroscience, and field validation to identify what changes buyer decisions in B2B sales conversations.

What “Evidence-Backed” Means Here

Our approach is evidence-backed because use buyer decision analysis, behavioral research, neuroscience, and field validation as a foundation for everything we do.
Buyer Decision Analysis
Our buyer decision analysis from over 150,000 deals shows which sales behaviors are most closely tied to wins, losses, and no-decision outcomes. We analyze structured buyer feedback to identify the moments, messages, and seller actions that influence commercial results.
Behavioral Research
Our behavioral research tests how buyers respond to common sales techniques and tactics. By studying decision-making patterns in controlled settings, we can see which approaches are more likely to earn attention, build confidence, and move decisions forward.
Neuroscience Studies
Our neuroscience studies show how buyers pay attention, process information, and remember sales messages. Using tools such as EEG, ECG, and eye tracking, we study how presentations and messages affect comprehension, memory, and decision confidence.
Field Validation
Our field validation measures whether research findings hold up in real selling environments. We compare buyer feedback, assessment data, and program performance signals to confirm that what works in research also translates into reality for sales opportunities.
“What I found so compelling about Corporate Visions is that it’s rooted in defensible science… It holds water against the skepticism of an already cynical bunch that’s been burned in the past by mediocre enablement.”
Danny Wasserman
Global Head of Enablement and Programs
Formerly Gong, Databricks, Tableau

Where the Research Shows Up

If Corporate Visions teaches it, there’s evidence behind it. Here’s where that evidence becomes execution for your teams.
Precision Assessments
Our Precision Assessments measure the sales competencies most closely tied to performance. Built from psychometrically-validated performance signals, they show where sellers need to improve, so coaching and enablement can focus on the behaviors that influence deal outcomes.
Messaging
Our messaging work turns research into clear, differentiated stories buyers can understand, remember, and repeat. We use behavioral research and Decision Science principles to shape messages that reduce confusion, strengthen the case for change, and build confidence in the decision.
Sales Training
Our sales training turns research into seller behaviors that hold up in conversations with buyers. We train teams on the moments that shape buyer decisions, so sellers can handle skepticism, reframe objections, and move deals forward with more consistency.
Buyer Insights
Our Buyer Insights turn structured feedback from won, lost, and no-decision deals into clear guidance on what’s helping, hurting, or stalling buyer decisions. That evidence shows where your message, sales motion, or enablement strategy needs to change.

Learn More About Our Research Methodology

The Great 8 for Acquisition
Read It Now
E-Book
Build Revenue Growth on Proof, Not Opinions
Bring your growth goals and what’s getting in the way. You’ll leave with a clear starting point and what to do next.