You’ve been tasked with running a win-loss program, and your CRO wants to know why you’re winning and losing deals.But the question is more complex than it seems. Every stakeholder, from sales to product to customer experience, has their own unique needs and expectations. What they really want to know is, “What can we do differently to win more?”Traditional win-loss often falls short of answering this question, leaving you with incomplete data, inaccurate insights, and limited impact. Manually conducting interviews isn’t scalable, relying on seller feedback can be misleading, and focusing on just a few attributes fails to capture the full picture of how and why your buyers make decisions.To truly understand why you’re winning and losing deals, you need a win-loss program that goes beyond the basics and delivers smarter insights to your revenue teams.In this session, you’ll learn how to:

  • Translate stakeholder needs and align your win-loss program with their goals
  • Capture the complete story behind buyer decisions by measuring the right attributes
  • Share insights that inspire action and help your organization win more deals