Price pressure is inevitable in B2B sales.
When it hits, sellers typically choose between two paths: Hold firm and risk losing the deal, or discount and sacrifice margins.
But what if there was a third path—one where creative negotiation becomes a competitive advantage?
In this Winsight, you’ll see analysis of buyer feedback from thousands of B2B deals, and why buyers value creative negotiation partners.
You’ll discover:
- The real cost of being too rigid in negotiations
- What negotiation strategies winning sellers employ
- How to shift focus beyond just price