OUR APPROACH

Learn How Evidence Informs Our Approach

Discover the research methodology behind our approach: How we study buyer decisions, test what works, and turn that evidence into training, messaging, and revenue enablement solutions.

What “Evidence-Backed” Means Here

Our research methodology is built to stand up to scrutiny—because it’s rooted in buyer psychology, validated through scientific study, and proven in the field.
Buyer Decision Analysis
We analyze our database of buyer feedback from 150,000+ won, lost, and no-decision deals—including 50,000+ interviews—to identify the sales behaviors most strongly linked to outcomes.
Behavioral Research
We work with behavioral scientists who specialize in B2B sales psychology to run large-scale simulations and controlled experiments to test the effectiveness of popular messages and tactics.
Neuroscience Studies
We partner with cognitive neuroscientists to study buyers’ attention, comprehension, and memory of sales presentations using EEG brain monitoring, eye tracking, and other biometric tools.
Field Validation
We pressure-test findings by connecting buyer feedback, psychometrically validated skills assessments, and program performance signals—so what’s true in research holds up in live deals.
“What I found so compelling about Corporate Visions is that it’s rooted in defensible science… It holds water against the skepticism of an already cynical bunch that’s been burned in the past by mediocre enablement.”
Danny Wasserman
Global Head of Enablement and Programs
Formerly Gong, Databricks, Tableau

Where the Research Shows Up

If Corporate Visions teaches it, there’s evidence behind it. Here’s where that evidence becomes execution for your teams.
Precision Assessments
Measure the competencies that predict performance with psychometrically validated assessments—so coaching and enablement target what changes outcomes.
Messaging
Build messages buyers will remember and repeat—using research-backed tactics to sharpen differentiation and create confidence in the moments that stall deals.
Sales Training
Train the behaviors that research shows buyers respond to—so sellers can navigate skepticism, reframe objections, and move decisions forward in real opportunities.
Buyer Insights
Turn structured buyer feedback into clear, tailored guidance on what drives your wins, losses, and no-decisions—so you know where to focus your ongoing enablement.

Learn how our research shows up in practice with this curated collection of resources.

The Great 8 for Acquisition
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